Built for Asia.
Ready for the world.

Thailand. South Korea. Japan. North America. Each region has its own landing page, language overlay, and ambassador network.

Our first stop in Asia is Bangkok, Thailand. My grandson will be spending six weeks at a Muay Thai training camp — two sessions a day, six days a week. Last year he competed as a Junior Olympian, but this is going to be a completely different experience. This is elite, immersive, on the ground in Thailand. We couldn’t be more proud.

While he trains, my sister will be doing what she does best — shopping for herself and for the business. And this trip couldn’t have come at a better time to showcase our new app. It gives us a once-in-a-lifetime opportunity to explore our favorite Asian shops in person, and the Asian community has always been close to our hearts. Beyond our own culture, I grew up with a collection of over 300 Chinese films, and my sister to this day cannot stop watching Korean dramas — though I’ll be honest, they’re a little too soap opera for me.

You probably know me as SoccerGod. My favorite leagues are the China Super League, Ligue 1, South Korea’s K1 and K2, and the Japanese leagues. I even post lock picks over at studio1live.com/picks — covering international football, basketball, and baseball, with a heavy focus on the Asian leagues, which are some of the most active in the world. Sport connects cultures, and Asia delivers.

My sister’s passion is beauty — and if anyone knows beauty, it’s Asia. We’ll be shopping for our BIB Beauty International Boutique brand, where beauty truly is international.

This is the perfect moment to show America what Asia has to offer. As we move through the cities, we’ll be live-pinning shops directly onto the SIIM map — so you get a real-time, first-hand feed of the places we visit, eat, shop, and experience. Authentic. Unfiltered. Live.